Tech winners and losers of 2024: The year in true innovation and total product flops

The year 2024 delivered all the drama technology fans could want: AI dominance, chip wars, smart devices that were anything but, and a social media implosion that’s already a case study in corporate mismanagement. From monumental wins to jaw-dropping failures, here’s the definitive breakdown of the year’s tech highs and lows.

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Losers

1. X (formerly Twitter): A masterclass in self-destruction

Elon Musk spent 2024 doubling down on the chaos that turned X into a punchline. Advertisers fled after baffling policy shifts, verified checkmarks became meaningless, and users abandoned ship for Bluesky and Mastodon in droves. Engagement plummeted, and what was once a cultural institution became a meme of its former self. Musk might still call it “the town square,” but in 2024, X was more like the local landfill.

Also: I tried replacing Twitter with Bluesky, Threads, and Mastodon: Here’s what I found

2. Amazon: Innovation takes a coffee break

Amazon’s five-day return-to-office mandate alienated employees, sparked accusations of “quiet firing,” and triggered a mass exodus of talent. Workers who couldn’t — or wouldn’t — move closer to offices were forced out, and with them went years of expertise and innovation. This was the HR equivalent of smashing a robot with a sledgehammer for a company obsessed with efficiency. Quiet quitting? More like loud mismanagement.

Also: 82% of leaders plan to increase flexible work options in the next two years

3. Cybertruck: Trapezoids of doom

Tesla’s Cybertruck finally hit the road in 2024 — and immediately rolled into a ditch. Recalls for defective inverters, cameras that didn’t work, and windshield wipers that couldn’t handle drizzle made the truck a laughingstock. Its resale value tanked, and its polarizing design still looked like a failed geometry assignment. Sure, it turns heads, but only because people can’t believe it exists.

4. Apple Vision Pro: $3,500 worth of ‘why?‘

Apple’s Vision Pro wowed in demos and dazzled on paper, but in practice, it was a solution in search of a problem. At $3,500, it was more curiosity than game-changer, with no killer app to justify the cost. Apple fans drooled, but most consumers shrugged. A technological marvel? Yes. A must-have device? Not even close.

Also: Apple to counter new Meta products with its own cheaper headset

5. Intel: Relic of a bygone era

In 2024, Intel continued to drift further into irrelevance. Its “AI PCs” barely moved the needle, and the 13th and 14th Gen Core processors — repackaged versions of last year’s chips — left consumers unimpressed. Meanwhile, Arm-based chips like Apple’s M4 and Qualcomm’s Snapdragon X Elite set new benchmarks for performance and efficiency. Intel used to lead the charge; now it’s trailing behind, yelling at the clouds.

Also: The fall of Intel: How gen AI helped dethrone a giant and transform computing as we know it

6. CrowdStrike: Trust misplaced

CrowdStrike had one job: keep systems secure. Instead, it botched a software update that caused a global IT outage, affecting millions of Windows devices and denting its reputation. For a company built on trust, this colossal failure had customers second-guessing their investments. Cybersecurity giant? More like cybersecurity headache.

Also: What caused the great CrowdStrike-Windows meltdown? History has the answer

7. AI wearables: The dumbest ‘smart’ gadgets

The Rabbit R1 and Humane AI Pin proved that just because you can make something “smart” doesn’t mean you should. The Rabbit R1 was clunky, impractical, and destined for the junk drawer, while the Humane AI Pin overheated, lacked features, and came with a ridiculous price tag. AI wearables promised innovation but delivered irrelevance.

Also: Humane Ai Pin: What went wrong and how it can be fixed (before it’s too late)

8. Sonos: The sound of failure

Sonos hit a new low with a buggy app update that frustrated customers and delayed hardware launches. Employee warnings about the rollout were ignored, leading to a $30 million fiasco, a 25% stock drop, and layoffs. For a company synonymous with high-quality sound, 2024 was a tone-deaf performance.

Also: Sonos is failing and millions of devices could become e-waste – why open-source audio is our only hope

Winners

1. AI tools and platforms: Finally living up to the hype

2024 was the year AI started earning its buzz. Google’s rebranding of Bard to Gemini came with the release of Gemma 2 models, which gave developers powerful tools and helped Google claw its way back into the AI race. OpenAI’s GPT series remained the gold standard, tackling everything from legal briefs to code fixes, while Adobe’s Firefly turned non-designers into creative pros. For once, the AI hype didn’t feel overblown.

Also: AI isn’t hitting a wall, it’s just getting too smart for benchmarks, says Anthropic

2. NVIDIA: Ruler of the AI kingdom

NVIDIA dominated 2024, selling out its Blackwell chips for 2025 before the year even ended. The company raked in $35.1 billion in quarterly revenue, a 94% jump, and pocketed $19.3 billion in profit. It also launched Fugatto, an AI tool for generating and remixing audio, and kicked Intel out of the Dow Jones Industrial Average. NVIDIA didn’t just win 2024; it owned it.

Also: Today’s AI ecosystem is unsustainable for most everyone but Nvidia 

3. Open source software: Proving collaboration wins

Open source thrived in 2024, with AI models like LLaMA 3, Falcon, and Gemma 2 empowering developers to build without barriers. Meanwhile, proprietary overreach backfired — HashiCorp’s restrictive Terraform license spawned the popular OpenTofu fork. And while the Open Source AI Definition (OSAID) sparked debate, it underscored open source’s growing influence. When companies closed doors, open source opened new ones.

Also: Open-source AI definition finally gets its first release candidate – and a compromise

4. Arm-based chips: The future of computing

Arm processors continued their meteoric rise, led by Apple’s M4 and Qualcomm’s Snapdragon X Elite. The Mac Mini M4 made desktops portable, the M4 MacBook Pros redefined laptop performance, and the M4 iPad Pro rendered traditional laptops obsolete. Snapdragon turned Windows devices into serious contenders, leaving Intel in the dust. Arm wasn’t just the future—it was the present.

Also: 2 reasons why I recommend the M4 Mac Mini to everyone 

5. Bluesky: The cool kid on the block

While X imploded, Bluesky soared. Its decentralized model, sleek interface, and user-first policies made it the social media platform of choice for anyone fleeing Musk’s circus. Every time X rolled out a new policy, Bluesky gained users. By year’s end, it wasn’t just an alternative—it was the new standard.

Also: How to use Bluesky Social: Everything to know about the popular X alternative

6. Matter Protocol: Smart homes that actually work

Matter Protocol finally made smart homes functional by forcing Apple, Google, and Amazon to collaborate. Devices that couldn’t communicate before were now seamlessly integrated, making smart home setups less of a headache. It’s about time.

Also: Matter 1.4 now supports more smart home devices and adds new capabilities

7. Meta’s Ray-Ban smart glasses: AR without the cringe

Meta surprised everyone with Ray-Ban Smart Glasses that were lightweight, stylish, and useful. Hands-free calls and subtle AR overlays made the glasses practical, not gimmicky. For once, AR tech didn’t feel embarrassing — it felt innovative.

Also: I tested Meta’s transparent Ray-Ban smart glasses, and they’re a near-perfect accessory for me

8. iPhone 16: Stellar hardware, meh intelligence

Apple’s iPhone 16 proved you can still dominate with brute hardware force, even if your AI game is… underwhelming. The base model packed the new A18 chip, boasting a 6-core CPU, 5-core GPU, and 8GB of RAM — a serious performance boost that left Android rivals scrambling. The cameras? A 48MP main shooter and improved 12MP ultra-wide lens delivered stunning photos, even if the selfies still look like you.  

Also: Why I’m recommending the standard iPhone 16 over the Pro this year (and I’m not alone)

See you next year

As we enter 2025, the tech industry remains a volatile and unpredictable landscape. The winners will continue to push boundaries, while the losers will struggle to adapt to the rapidly changing technological landscape. One thing is certain: The future of tech is full of promise and peril, and the next year promises to be another thrilling ride.

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